Why chatbot writers need to focus more on questions than answers
Writing for chatbots requires a deep understanding of user intent. Here’s what intent is, why it’s important, and how to get it right.
In defence of the semicolon – probably B2B’s least favourite punctuation mark
Kieran explains why the semicolon deserves your full support – and how to deploy it to (subtly) devastating effect in your B2B marketing copy.
How to write content for engineers – a primer for marketers
Engineers can be a challenging audience to write for. With these five tips, you can create content that engages them, builds trust and positions your brand as a subject expert.
Everything that’s wrong with your web copy—and how to fix it.
Dr. John (not a doctor) diagnoses the problems with your web copy, and provides a sure-fire remedy to help you fix each one.
Beat-down the deadline: how to write more stuff in less time
In an ideal world, copy comes quick and easy every time. But this is reality and – especially for B2B copywriters – there are obstacles aplenty. So let’s learn to avoid them…
Everything you need to know about writing a B2B case study
Give me ten minutes. I’ll give you the power to write one of the most enduring, persuasive marketing materials in the known universe.
Meet B2B marketing’s new must-have: The Marketing Lead Tamagotchi
How do you keep content marketers focused on leads – all day, every day? We thought back to the 90s, and found the answer.
Lessons from the silver screen: a Hollywood guide to B2B video writing
From Se7en to Butch Cassidy and the Sundance Kid, Hollywood screenwriting can tell us a lot about what works when writing a B2B video.