Posts by David McGuire

Videos
– July 28, 2016

Kung Fu Secrets of B2B Copywriting: Write to One Person

What can a B2B copywriter learn from Simon Mayo’s radio show? Watch this short presentation and find out…

Videos
– July 21, 2016

Kung Fu Secrets of B2B Copywriting: Find Another Way

David shares his oldest copywriting secret – how to avoid grammar pedants without sounding awkward.

Articles
– July 13, 2016

5 things I learned about coding from “Mission to Mars”

I watched 35 teenagers send autonomous robots on a series of nail-biting challenges. Even as an outsider, it taught me about the reality of coding.

Articles
– July 5, 2016

What I’ll be looking for in a B2B copywriter

Next week, we’ll be shortlisting CVs from would-be Radix copywriters. It’s my job to keep our writing standards high, so here’s what I’m hoping to see.

Articles
– June 8, 2016

How eight B2B copywriters tackled exactly the same brief

We talk a lot about the importance of matching the right B2B copywriter to each job. But just how much would the results vary? We tried an experiment – using our own team as guinea pigs.

Podcasts
– April 27, 2016

Podcast: Pay, gender, location & skills – the state of UK copywriting

The latest Pro Copywriters Network survey raised a few eyebrows. We pick out some highlights, and ask what it really means for B2B copywriters.

Read post >

Articles
– April 6, 2016

Female copywriters respond to copywriting’s gender pay gap

We were shocked when the Pro Copywriters Survey revealed a 28% pay gap between men and women. So we asked top female copywriters for their views.

Articles
– April 2, 2016

Three people your B2B copywriter definitely needs to meet

As a marketer, it can be daunting to put your suppliers in direct contact with the characters inside your organisation. But for writers, it’s a gift.

Podcasts
– March 23, 2016

Podcast: Three kinds of B2B marketing content you’re probably missing

If you focus all your marketing content on the funnel, you’re only doing half the job. Let’s introduce you to PREFU, REFU and POFU…

Read post >

Articles
– March 2, 2016

Part of our funnel is missing: 3 kinds of asset content marketing forgot

Every content marketer knows about TOFU, MOFU and BOFU. We need to talk about PREFU, REFU and POFU.

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: