Subject lines: the secret shortcut into the subconscious
Most B2B marketers believe the sole purpose of a subject line is to get your email opened. Steve explains why that isn’t even half the job.
What happens in a B2B messaging workshop?
The B2B messaging workshops we run are a great way to ensure your communications are consistent – but how long do they take, and what will you get out of it? Here’s our guide for marketers.
How to write about SaaS
Writing about Software-as-a-Service (SaaS)? The key might actually be to not write about it at all. George explains…
Meet B2B marketing’s new must-have: The Marketing Lead Tamagotchi
How do you keep content marketers focused on leads – all day, every day? We thought back to the 90s, and found the answer.Podcast 38: Got content? B2B Marketing Summit 2016 takeaways
We learned a lot at the 2016 B2B Marketing Summit. From content marketing to intelligent content, here are our highlights and takeaways.
How eight B2B copywriters tackled exactly the same brief
We talk a lot about the importance of matching the right B2B copywriter to each job. But just how much would the results vary? We tried an experiment – using our own team as guinea pigs.Podcast 37: The battle to stop B2B content from going to waste
Why does so much B2B content go unused? And is there anything marketers and copywriters can do to stop content waste? Listen in to find out.
How to brief a B2B copywriter
The secret to getting some great copy? It isn’t just hiring a great copywriter. It’s giving a great brief.