Radix Copycast Episode 15 – Six core skills every B2B technology copywriter needs
This month on the Radix podcast: essential skills for B2B technology copywriters, plus why two heads can be better than one for some writing projects.
Radix writing experiment: pair copywriting
One of the great things about having six writers under one roof is that we can team up to spark new ideas and creative approaches. We’ve recently been experimenting with doing this in a formalised way, borrowing a technique from the software development industry. George explains all.Radix Copycast Episode 14 – the true value of marketing copy
Why do marketers – and copywriters – still treat copy as a commodity?
The problem with establishing the true value of marketing copy
How much are 800 words worth?Radix Copycast Episode 12 – B2B copywriting trends of 2013
This time we’re looking back at what changed in B2B technology copywriting in 2013. Plus we look at a couple of new trends we see coming up in 2014.
Radix Copycast episode 11 – getting the right writer for your content marketing initiatives
Welcome to episode 11 of the Radix Copycast. This time we’re exploring the importance of getting the right kind of writer for the right kind of content, and we also look at what journalists can bring to content marketing.
The seven types of B2B copywriter: which one is best for you?
We list seven different types of B2B marketing copywriter, with advice on which type you need for which kind of project.Radix Copycast episode 9 – designers vs. copywriters (it doesn’t have to be all-out war)
This time we’re talking about how the evolving, visual nature of marketing content has affected how B2B copywriters and designers work together.
