Poetry in B2B: epic sword of lightning, or really bad idea?
With marketers looking for new formats to engage prospects, it can only be a matter of time before white papers start to be repurposed into poetry. George has one word of advice: don’t.
Help – my client wants my copy to be “more sparkly”! What do I do?
Writing snappy copy for B2B audiences is hard. If your client is clamouring for more vibrant writing, here are four tips to make your copy sparkle.
Content Catalogue: How to write tweets that promote your content
If you want your content to engage and convert audiences, you need to get it out there. Twitter is a great promotional vehicle – but it requires some sharp copywriting skills, says Steve.
Scripting podcasts: three tips for writing podcast episodes
Podcasts are a growing medium, with huge potential in content marketing. But how should you write a script for a podcast episode? Emily explains.
Content Catalogue: how to write a great B2B video voiceover
Videos are a vital element of effective B2B content marketing – but how do you come up with a voiceover script that gets the results you’re after? In the latest in our Content Catalogue series, Matt offers some practical tips for getting a spoken word script from page to screen without losing the plot.
What can B2B marketers learn from their personal social media habits?
Twitter can be a difficult landscape for B2B marketers to navigate, but a lot can be learned from stopping and thinking about your own Twitter habits.
Swearing in B2B copy: f**k yeah, or goodness gracious no!
B2B is moving towards more emotive, powerful and concise messaging, but is it possible for it to be too edgy? Could hard-hitting language put off audiences?
Content Catalogue: How to write copy for infographics
As time-pressed businesspeople demand content that’s more immediate and easier to digest, infographics are playing an ever bigger role in B2B marketing. This new instalment in our Content Catalogue series looks at the whys and hows of writing copy for infographics.