Why people swear at bots (and what copywriters should do about it)
For a bot, standing up to verbal abuse isn’t just an add-on: it’s essential for continued engagement. If you write bot scripts, it’s time to teach your bot some self-respect.
Why is Alexa written to sound human?
Many virtual assistants and chatbots are written to seem human. George investigates why, if it’s necessary and where writers come in.
RIP: the B2B infographic (2012-2016)
2016 will be remembered for a slew of celebrity deaths – and our research shows content marketing had a high-profile casualty of its own…
Nine Sacred Principles of Badass B2B Web Copy
Life is too short for bad B2B copy, so we’ve put together a guide to help you get it right first time, every time.
How to scale up your B2B copywriting (without sacrificing quality)
Big B2B campaigns need more than one writer to deliver all the copy – but how do you ensure consistency across their output? We think we’ve cracked it.
Keep it Real: Why B2B marketers should start small with VR
Why a simple approach to VR might be the best one as we look for ways to use virtual reality in B2B marketing.
What Microsoft’s new Blue Screen of Death can teach us about voice and tone
The blue screen of death might not seem like an obvious source for a lesson in tech copywriting — but you’d be surprised. Katy explores what we can learn from everyone’s favourite error screen.
My journey to becoming a B2B tech copywriter: advice and guidance to aspiring writers
As one of our newest writers, Nick shares snippets of advice from his varied experience in the world of politics, retail and e-commerce which have given him the skills to write for Radix.