Podcast 36: Pay, gender, location & skills – the state of UK copywriting
The latest Pro Copywriters Network survey raised a few eyebrows. We pick out some highlights, and ask what it really means for B2B copywriters.
Radix’s Adventures in Tech #3: Tanglebots, assemble!
In our ongoing quest to get under the hood of more technology, Fiona tries her hand at coding, electronics and robotics.
Female copywriters respond to copywriting’s gender pay gap
We were shocked when the Pro Copywriters Survey revealed a 28% pay gap between men and women. So we asked top female copywriters for their views.
Three people your B2B copywriter definitely needs to meet
As a marketer, it can be daunting to put your suppliers in direct contact with the characters inside your organisation. But for writers, it’s a gift.Podcast 35: Three kinds of B2B marketing content you’re probably missing
If you focus all your marketing content on the funnel, you’re only doing half the job. Let’s introduce you to PREFU, REFU and POFU…
Radix’s Adventures in Tech #2: Learning Python
In an ill-advised attempt to automate his own copywriting job, George gets his hands dirty with coding basic apps in Python.
Part of our funnel is missing: 3 kinds of asset content marketing forgot
Every content marketer knows about TOFU, MOFU and BOFU. We need to talk about PREFU, REFU and POFU.