Radix Copycast episode 9 – designers vs. copywriters (it doesn’t have to be all-out war)
This time we’re talking about how the evolving, visual nature of marketing content has affected how B2B copywriters and designers work together.
A balancing act: three things to avoid as a new B2B copywriter
George has recently joined our growing team as a junior copywriter, so we asked him to lay down his impressions of working with us in these first weeks.Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong)
Welcome to episode 8 of the Radix Copycast – this time we’re discussing tone of voice in B2B copywriting. What we mean by tone of voice, and what can you do to ensure it’s authentic and consistent, regardless of the…
A cheat’s guide to creating buyer personas in minutes
Good copywriting is all about putting yourself in the customer’s shoes, but what if you don’t have time to create a full-on buyer persona? This handy trick can help when you’re in a hurry.
Should B2B marketing content be long or short?
The content marketing world seems to be in a big old fluster over whether B2B content should be short or long, if three blog posts I’ve read this week are anything to go by.Radix Copycast episode 6 – South West Digital Marketing Conference 2013 roundup
Welcome to episode 6 of the Radix Copycast – this time we’ve broken out of the studio and are reporting from the Chartered Institute of Marketing: South West Digital Marketing Conference 2013.
Choosing an agency project management system: our experience
Lots of creative agencies get to a point where they can no longer manage with spreadsheets and have to make the leap to a proper project management system. At Radix we’ve recently gone through that process – Sophie shares our experience and her tips for making a successful transition.