The three pillars of a great B2B copywriting brief

A great idea? Check. A great copywriter on standby? Check. A great brief? Uh… one minute.

Podcast 70: how to write B2B copy for engineers

What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.

The B2B technology copywriting glossary

B2B technology and marketing both move pretty fast – so if you've heard a term you don't understand, it's nothing to be ashamed of. Here's our blagger's guide to all the definitions you might need.

Podcast 69: B2B tech copywriters versus the “Gender Say Gap”

Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?

The B2B copywriters’ reading list: which books influenced our writing?

Great writers read. But how exactly does reading influence B2B copywriting? Katy asks the office to share some of their key texts. (Warning: some are a little... um... surprising...)

5 strategies to turn complex engineering topics into compelling marketing content

Complicated subjects present a real opportunity for marketers who can deliver a clear message without dumbing down. Here are five successful approaches.

The B2B Content Audio Blog #12: 7 tips to help you write up a live event

Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well.

15 of the best copywriting tweets from #B2BCopyChat

A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archives

The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting

How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.

The B2B Content Audio Blog #9: a foolproof blog post structure you can steal

In six minutes flat, you can pick up a structure that works for almost any blog post.

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