Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?
There are seven types of B2B copywriter. When and how should you use each one?
How do you handle negative feedback on your writing? And what does it take to proof something properly?
Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.
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