Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong)

Welcome to episode 8 of the Radix Copycast – this time we’re discussing tone of voice in B2B copywriting. What we mean by tone of voice, and what can you do to ensure it’s authentic and consistent,  regardless of the…

A cheat’s guide to creating buyer personas in minutes

Good copywriting is all about putting yourself in the customer’s shoes, but what if you don’t have time to create a full-on buyer persona? This handy trick can help when you’re in a hurry.

Radix Copycast episode 7 – visual storytelling in B2B marketing

In episode 7 of the Radix Copycast we discuss the use of visual storytelling tools like Vine, SlideShare, memes, comics and infographics in B2B marketing, with a special focus on comics.

Should B2B marketing content be long or short?

The content marketing world seems to be in a big old fluster over whether B2B content should be short or long, if three blog posts I’ve read this week are anything to go by.

Radix Copycast episode 6 – South West Digital Marketing Conference 2013 roundup

Welcome to episode 6 of the Radix Copycast – this time we’ve broken out of the studio and are reporting from the Chartered Institute of Marketing: South West Digital Marketing Conference 2013.

Choosing an agency project management system: our experience

Lots of creative agencies get to a point where they can no longer manage with spreadsheets and have to make the leap to a proper project management system. At Radix we’ve recently gone through that process – Sophie shares our experience and her tips for making a successful transition.

How to get freelance work from a copywriting agency

Five things you can do that will have agencies falling over themselves to hire you.

Radix Copycast episode 5 – is shorter always better in marketing copy?

In 1953 Watson and Crick published their paper on the structure of DNA – drastically changing our understanding of all organisms. The paper was only 800 words long. Technology copywriting often involves complex subjects and products, but how do you…

Getting Started with B2B Podcasting

What do you need to start podcasting? We’ve produced a not-too-techy guide for first-time podcasters.

Radix Copycast episode 4 – how to create better B2B case studies

They are the ‘bread and butter’ of enterprise technology marketing, with 78% of business to business marketers citing them as the most effective format for generating leads. But if that’s the case, why do so many customer case studies follow…

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