TL;DR: why Twitter’s 140-character limit is just fine as it is

With Twitter filing its IPO, should the social media platform increase the character limits on posts? Emily explores why they shouldn't.

Why everything you thought you knew about subject lines is wrong (maybe)

Writing subject lines that grabs the attention of an audience is tough. So what can copywriters do to get people to pay attention?

Social listening: it leads to engagement, but do I like it?

Social listening is a cornerstone of many brand's social media strategies, but what is it like to be on receiving end?

Radix Copycast episode 9 – designers vs. copywriters (it doesn’t have to be all-out war)

This time we’re talking about how the evolving, visual nature of marketing content has affected how B2B copywriters and designers work together.

Previously on the Radix Copycast…

In its first year, our podcast has delved into email marketing, how to use jargon, getting the most from case studies and a whole host of other issues affecting copywriting in B2B marketing.

How to write subject lines that get your marketing emails opened

There's reams of advice out there on how to write subject lines that lead to sky-high open rates. Fiona reckons it all comes down to these five basics.

A balancing act: three things to avoid as a new B2B copywriter

George has recently joined our growing team as a junior copywriter, so we asked him to lay down his impressions of working with us in these first weeks.

Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong)

Welcome to episode 8 of the Radix Copycast – this time we’re discussing tone of voice in B2B copywriting. What we mean by tone of voice, and what can you do to ensure it’s authentic and consistent,  regardless of the…

The state of B2B content marketing in 2013: five new reports digested

Here’s a quick roundup of the most interesting reports and findings that we’ve noticed from the past few weeks.

GE’s Datalandia campaign: using Twilight to sell complex technologies

Concepts like Big Data and the internet of things can be difficult to explain, even to a B2B audience – so what makes this consumer-oriented campaign by GE so appealing?

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