Podcast 99: Why we need emotion in B2B
This month’s episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We’re joined by Paul Cash, CEO and Founder of Rooster Punk – and author of Humanizing B2B – for our feature interview.…
What is long-form B2B content, and why does it work so well?
If you need to turn awareness into interest, long-form B2B content could be your not-so-secret weapon. Here’s why it’s so effective – and how you can ensure yours gets read.
Webinar: How to build a career in B2B copywriting
How do you get into B2B copywriting, what's the job like, and how much can you earn? Senior Copywriter Katy reveals the answers and shares a bit about her journey. This webinar has now taken place, but is available on-demand or on our YouTube channel.Podcast 98: How to make your B2B content more readable and accessible
Sarah Winters of Content Design London shares tips to help you win over stakeholders, improve your clarity, and make sure your content doesn’t accidentally exclude people.
Join our team: we’re hiring a B2B technology copywriter
If you're considering starting a B2B writing career, we’d love to hear from you. We need a Junior B2B Copywriter to join our talented, welcoming team.
We’re a B2B copywriting agency. So why are we planting trees?
As a business, it's part of our mission to have a positive impact in the world. So we teamed up with Plant One to plant trees every time we reach a company goal. Here’s why it’s so important to us.
Our favourite B2B marketing insights from Ignite London 2021
Radix marketing manager Lisa attended B2B Marketing's virtual Ignite London conference. Here, she shares three of her favourite takeaways from the event.Podcast 97: how to write valuable B2B content
How do you create content that meets your audience’s needs, and also serves your business goals? In this month’s “Good Copy, Bad Copy”, we find out.
