Podcast 96: how to make sure your B2B content is inclusive and diverse
Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy’s Natalie Narh.
Podcast 95: how to write B2B social media content
Should your B2B social content be personal or professional? And what habits should you avoid? We ask social media marketing guru Luan Wise.
How to be a B2B tech copywriter
We often advertise for entry-level Junior B2B Copywriters, so we asked our Head of Copy, Matt Godfrey, what he looks for in an applicant – and what it takes to be a successful B2B tech writer.
Want to be a B2B Copywriter? We’re hiring.
If you're a gifted writer with a knack for explaining niche subjects clearly, we may have a position for you. We need a Junior B2B Copywriter to join our talented, supportive team.
Will your B2B blog post perform better as a LinkedIn article? Let’s investigate.
Where should your B2B blog content live to get its best results – on your website, or on LinkedIn, as a native article? Ben turns detective.Podcast 94: how to write great content for ABM (now that *everyone* is doing it)
What kind of content stands out, now ABM is so popular? To find out, we talk to Accenture’s Head of ABM for Europe, Rhiannon Blackwell.
How to write great content about HR technology
How do you balance the "human" with the "technology" when you're writing about HR tech? Katy has seven suggestions.
UK vs US English: a (fairly) comprehensive checklist
Swapping between US and UK English can be a minefield. Use this handy proofing checklist to avoid the most common regional mix-ups.Podcast 93: getting insights from other departments for your B2B content
Maureen Blandford tells us how to coax people into sharing the insights you need for your B2B content. Plus, a Fleet Analyst tackles the Anonymous Five.