Radix’s Adventures in Tech #3: Tanglebots, assemble!

In our ongoing quest to get under the hood of more technology, Fiona tries her hand at coding, electronics and robotics.

Blogs in, infographics out: 6 big content marketing trends we saw in 2015

We analyse data from 727 client copywriting projects to spot the big B2B tech content marketing trends from 2015.

Podcast: How to write a top-notch B2B landing page

Landing pages are where the action happens on your website, so they must be persuasive. We look at how to write a landing page for best results.

Radix and Lungfish join forces to meet B2B content demand

Some of the combined Radix and Lungfish team: L-R John Kerrison, Dave Chong, Fiona Campbell-Howes, Chloe Tidy, Sophie Reynolds, David McGuire, George Reith, Steve George

How to create B2B content that gets media attention

It’s rare for a piece of B2B content to be covered as news, but not completely unknown. Fiona looks at how the right sort of content can generate its own PR.

The Periodic Table of B2B Marketing Clichés

B2B copy has always been plagued with clichés. But now there’s a whole new crop of over-used phrases to scoff at. We’ve collected the whole lot into one handy table.

Infographic: The 7 Types of B2B Copywriter – and How to Use Them

Not every B2B copywriter is good at the same things. This infographic will help you choose the best writer for every campaign.

B2B content marketing has a huge problem

The B2B tech content bubble is unsustainable - but it’s not because of “content shock”, shrinking attention spans, or any of the usual suspects, says Fiona.

How to write an ebook for a B2B audience

eBooks have become B2B content marketing staples – but with so many out there, how do you write one that stands out and gets results? Fiona has some tips.

2014: The Year Social Content Dominated B2B Technology Marketing?

As a B2B tech copywriting agency, Radix has a great first-hand view of the types of content that marketers in the tech sector are producing. For this post, Emily and Fiona sift through every project the Radix team worked on in 2014 to uncover the year’s big trends.

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