B2B content marketers have a lot to deal with. Is it unfair to tell them to be braver too? We ask B2B marketing all-star Maureen Blandford.
What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.
As 2018 draws to a close, it’s time to reflect on a year of truly excellent B2B marketing content. Here are a dozen examples.
Sales and marketing alignment in a box? The final episode of this season explains how to run a B2B messaging workshop.
The more personalised your content gets, the better it needs to be… so copywriting for Account-Based Marketing (ABM) is a high-stakes game.
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