Three reasons why it’s better to write fresh copy than “finesse” your existing content
Katy discusses why bringing in a copywriter to create content from scratch is often more efficient (and more effective) than asking them to copyedit existing work.B2BQ&A 105: How do you evaluate B2B content quality?
We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work.
The difference between academic writing and engaging marketing content
Three things to cut and three things to keep as you switch from writing essays to marketing content.B2BQ&A 104: How can you keep your B2B content fresh?
If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.
Common maths mistakes in B2B content – and how to overcome them
There are several mathematical misconceptions that are surprisingly common in B2B copywriting. Here’s how you can avoid them.
Radix employees have taken over the company
We're thrilled to tell you that Radix Communications is now 100% owned by its employees. Here's a bit about our Employee Ownership Trust (EOT).
How to level up your copy and avoid common writing mistakes
See the highlights from the seven deadly sins of B2B marketing content webinar. Learn how to avoid them to level up your copy – and deliver outstanding results.
Maintaining momentum after a B2B content blockbuster
So, your latest content piece is a hit. What now? Steve explores how marketers can seize short-term hype and turn anomalies in their metrics into long-term growth.