Podcast: How I made content marketing work for our small B2B business

Content marketing may seem out of reach for small businesses, but it doesn’t have to be. Find out how to make content marketing work for your small business.

Podcast: What’s so hard about writing engaging B2B marketing content?

Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.

5 questions with Joe Pulizzi: the problem of unused content

We asked the godfather of content marketing to shed some light on a baffling industry statistic: why does up to 80% of B2B marketing content go unused?

Three people your B2B copywriter definitely needs to meet

As a marketer, it can be daunting to put your suppliers in direct contact with the characters inside your organisation. But for writers, it’s a gift.

Editorial boards in B2B content marketing: a beginners’ guide

Find out why editorial boards are great for reliably producing the marketing content your business needs – and how to run one successfully.

How to create B2B content that gets media attention

It’s rare for a piece of B2B content to be covered as news, but not completely unknown. Fiona looks at how the right sort of content can generate its own PR.

Funnel!: A brief history of the world’s first content marketing strategy game

Back in 2014, one of the Radix team suggested we make a board game about the role of copy in content marketing. So we did. Steve relates the epic tale of how Funnel! was born.

Five essential copywriting and content marketing podcasts

Podcasts for copywriters and content marketers are growing in popularity. Here are five different shows that Emily enjoys checking in with.

B2B content marketing has a huge problem

The B2B tech content bubble is unsustainable - but it’s not because of “content shock”, shrinking attention spans, or any of the usual suspects, says Fiona.

Can you still create good B2B content on a tight budget?

What are the barriers to producing good content marketing for B2B audiences? Is the most costly part creating the content itself or is it something else?

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