How to write content about the Internet of Things
The Internet of Things is a hot trend in technology – one marketers and copywriters both have to get to grips with. George offers four tips to ensure your IoT-focused content stays on track.
B2B Content Hall of Fame: “A Video Conference Call in Real Life” (Zoom)
Introducing a new series applauding B2B content we wish we'd written, Ben nominates our first Hall of Fame inductee. It's that rarest of things: a B2B comedy video that's actually funny.
Our predictions: how B2B content will evolve in 2018
The Radix team examines how B2B content marketing changed over 2017, and what 2018 has in store for us.
RIP: the B2B infographic (2012-2016)
2016 will be remembered for a slew of celebrity deaths – and our research shows content marketing had a high-profile casualty of its own…Podcast 43: Content writer v copywriter – is there a difference?
Is there a difference between content writers and copywriters? We take a look at why a distinction needs to be made and why you should care.
Mind the content marketing skills gap
Increasingly, content marketers are struggling to source the skills they need. What can be done? David and Emily share their highlights from the Bristol Content Group’s “Great Big Content Skills Debate”.
Five uber-geeky B2B content marketing briefs we secretly wish our clients would send
White papers. Infographics. Blog posts. eBooks. Scripts. They’re all great and, done well, they’re very effective. But sometimes we long to be asked to write something… different.Podcast 41: What copywriters need to know about Account-Based Marketing
In a world swamped by generic content, could ABM be the solution B2B marketers need to stand out? And if it is – what does this mean for copywriters?
Podcast 40: How I made content marketing work for our small B2B business
Content marketing may seem out of reach for small businesses, but it doesn’t have to be. Find out how to make content marketing work for your small business.