Podcast 67: B2B content trends and analytics – which formats get the best results?

Which types of B2B content get the strongest engagement? And how do you measure what content works best?

The B2B Content Audio Blog #9: a foolproof blog post structure you can steal

In six minutes flat, you can pick up a structure that works for almost any blog post.

The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why

There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.

The B2B Content Audio Blog #7: how to write an ebook that gets results

What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.

Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?

Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?

The B2B Content Audio Blog #6: how to interview subject matter experts

Give us six minutes, and we’ll give you six weird interview questions to transform your next content piece.

The B2B Content Audio Blog #5: the big mistake you’re making with titles

Learn why the present participle is ruining your B2B marketing headlines, and discover a clearer way to share your message.

The B2B Content Audio Blog #3: which B2B copywriter is best for you?

There are seven types of B2B copywriter. When and how should you use each one?

The B2B Content Audio Blog #2: how to write the perfect B2B case study

The definitive guide to writing a B2B case study. Direct to your ears. In 13 minutes flat.

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