Kung Fu Secrets of B2B Copywriting: First Bit Last

Your opening words are the most important. But here’s a secret: you don’t have to write them first.

Lessons in content marketing from the superstars of Twitch.tv

In bedrooms, basements and in-home studios across the world sit a legion of the most dedicated and passionate content creators you’ve ever seen. This is the world of Twitch.tv, and its inhabitants have something very important to teach you about content marketing.

Five uber-geeky B2B content marketing briefs we secretly wish our clients would send

White papers. Infographics. Blog posts. eBooks. Scripts. They’re all great and, done well, they’re very effective. But sometimes we long to be asked to write something… different.

Kung Fu Secrets of B2B Copywriting: The Power of Three

For thousands of years, people have understood that messages grouped in threes feel satisfying and persuasive. Who are we do argue?

Do case studies still count as content?

There's something odd about the latest trends report from CMI and Marketing Profs. Can it be true that case studies no longer count as marketing content? And if so, what does that make them?

Kung Fu Secrets of B2B Copywriting: Don’t Call It a Newsletter

Keeping your customers updated by email is great. Calling that email a newsletter is not – for two important reasons. David explains all…

Join us for our Macmillan Coffee Morning 30 September

It’s time to get your cake on. Join us for coffee and cake, and to raise money for a good cause.

Kung Fu Secrets of B2B Copywriting: Exclamations Bad! (Brackets Good.)

More often than not, an exclamation mark looks like you’re trying too hard to sound exciting. (Brackets, on the other hand, can be very useful things…)

Kung Fu Secrets of B2B Copywriting: Read it Out Loud

If your copy feels wrong, and you don’t know why, reading will usually make the problem plain. This quick video explains why.

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