Kung Fu Secrets of B2B Copywriting: Don’t Fear Apostrophes
In this video, David gives a crash course to getting apostrophes right – and shares the main reason why many people don’t...Podcast 40: How I made content marketing work for our small B2B business
Content marketing may seem out of reach for small businesses, but it doesn’t have to be. Find out how to make content marketing work for your small business.
Kung Fu Secrets of B2B Copywriting: Don’t Tell Me, Show Me
David explains his favourite copywriting tip: “Don’t tell me you’re funny; tell me a joke.”
Kung Fu Secrets of B2B Copywriting: When to Write Plainly
If you want to understand the effect of sentence structure, the Plain English Campaign’s style guide is a surprisingly good place to start.
Chat bots: the next big opportunity for copywriters?
Forget apps; all the cool companies want you to interact with them via bots. Wo King from Hi9 talks to us about why that’s exciting news for copywriters.
Kung Fu Secrets of B2B Copywriting: Say One Thing, Clearly
Often, marketers are keen to say too many things at once. David believes it’s more effective to find one important message, and say it with style.
Kung Fu Secrets of B2B Copywriting: Write to One Person
What can a B2B copywriter learn from Simon Mayo’s radio show? Watch this short presentation and find out…Podcast 39: What’s so hard about writing engaging B2B marketing content?
Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.
