Eight ways to get other departments more engaged in marketing content | B2B Content Tuesday

A business-wide content culture is critical to creating work you’re proud of. Here are eight ways to boost engagement – and overcome the biggest challenges.

B2B Content Tuesday: writing ebooks and white papers

Join us for a short, relaxed webinar and Q&A on Tuesday, June 16th at 16:00 BST (11:00 EDT). This webinar has now finished.

Should we rename “B2B content”? An interview with Palo Alto Networks marketer Mat Harper

Referring to marketing assets as "content" is commonplace – but does it limit creativity? Mat Harper thinks so, and he tells us what we should do about it.

Podcast 84: how to manage a creative B2B content team

Getting the best out of a creative B2B marketing team can be challenging. So we spoke to conductor Alice Farnham, to see what we could learn.

5 cognitive biases, and what they can teach us about B2B copywriting

The human mind is a complex and powerful tool, but it’s not without its flaws. Learn what our inbuilt cognitive biases can teach us about writing B2B content.

What’s the perfect work environment for creating B2B content?

Are work obstacles stopping you from creating great content? Here’s what your ideal B2B workplace might look like, according to our survey results and expert Maureen Blandford.

B2B Content Tuesdays continue

By popular demand, our series of relaxed weekly lockdown webinars is continuing every Tuesday in May from 16:30 BST (11:30 EDT). To register, you'll need this new link.

Podcast 83: Lean-Agile B2B Content

Can Lean-Agile practices help you create B2B content with more value and less waste? We ask a familiar voice: Bluefruit Software’s Emily King.

Can you write about cybersecurity without being negative?

In cybersecurity, marketing is often negative by default. Here’s how to ensure your content doesn’t trigger your audience’s notification fatigue.

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