Radix Copycast Episode 22: Five smart strategies to freshen up your B2B content
In this episode, we explore what you can do to ensure your content marketing stays fresh and useful for your audiences.
Radix Copycast Episode 21: 10 trends that rocked B2B copywriting and content marketing in 2014
We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.
Radix Copycast Episode 20: Using emotion in B2B copy
Listen now to find out why there’s so much interest in using emotion in B2B marketing and how marketers and copywriters can best use emotion in campaigns.
Radix Copycast Episode 19 – Bringing comics to B2B marketing
Why and when should you use comics in B2B marketing, how can you start producing your own, and how do you get them to audiences?
Radix Copycast Episode 18 – How to write for B2B on Twitter
What steps can copywriters take to write tweets, for B2B brands, that make click-through and sharing rates soar?
How I learned to stop worrying and love comics in B2B marketing
Comics are not just having a resurgence in popular media, the format is also increasingly being used by marketing teams in companies like Google, Sage and Marketo. But why should enterprises work with the format and how should they go about it? Find out in our free ebook.Radix Copycast Episode 17 – Storytelling in B2B, the final frontier
Storytelling is back on the agenda for content marketers, but how can copywriters adapt storytelling concepts in copy for B2B marketing? Listen to find out.
Radix Copycast Episode 16 – Can copywriters abandon Microsoft Word?
This month we look at the tools of the copywriter’s trade. Is MS Word still the only game in town, or in the era of digital content, are there newer tools that do a better job?
