Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.
Millennials/Generation Y are coming into positions of influence within businesses, so what does this mean for people tasked with writing B2B copy?
An essential part of content marketing is creating content that audiences will find practically useful. We look at how to identify and write useful content.
We bring you the lowdown from TFM&A 2015 – plus an exclusive interview with Velocity’s Doug Kessler about intelligent content and its impact on B2B copywriting.
A radical new style of ultra-personalized content delivery is emerging. We look at what the advent of “intelligent” or “adaptive” content will mean for B2B copywriters.
In this episode, we explore what you can do to ensure your content marketing stays fresh and useful for your audiences.
We discuss 10 of the biggest trends in B2B content marketing and copywriting to break out in 2014 and look at what could be the trends of 2015.
Listen now to find out why there’s so much interest in using emotion in B2B marketing and how marketers and copywriters can best use emotion in campaigns.
Why and when should you use comics in B2B marketing, how can you start producing your own, and how do you get them to audiences?
What steps can copywriters take to write tweets, for B2B brands, that make click-through and sharing rates soar?
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