What steps can copywriters take to write tweets, for B2B brands, that make click-through and sharing rates soar?
Storytelling is back on the agenda for content marketers, but how can copywriters adapt storytelling concepts in copy for B2B marketing? Listen to find out.
This month we look at the tools of the copywriter’s trade. Is MS Word still the only game in town, or in the era of digital content, are there newer tools that do a better job?
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