Kung Fu Secrets of B2B Copywriting: Find Another Way
David shares his oldest copywriting secret – how to avoid grammar pedants without sounding awkward.Podcast 36: Pay, gender, location & skills – the state of UK copywriting
The latest Pro Copywriters Network survey raised a few eyebrows. We pick out some highlights, and ask what it really means for B2B copywriters.
Female copywriters respond to copywriting’s gender pay gap
We were shocked when the Pro Copywriters Survey revealed a 28% pay gap between men and women. So we asked top female copywriters for their views.
Radix and Lungfish join forces to meet B2B content demand
Some of the combined Radix and Lungfish team: L-R John Kerrison, Dave Chong, Fiona Campbell-Howes, Chloe Tidy, Sophie Reynolds, David McGuire, George Reith, Steve George
Can you teach great B2B technology copywriting?
It’s no secret that B2B copywriting is hard. But is it a skill that can be learned, or are some people just born with it? George taps up some experts for their thoughts.
B2B content marketing has a huge problem
The B2B tech content bubble is unsustainable - but it’s not because of “content shock”, shrinking attention spans, or any of the usual suspects, says Fiona.
5 ways to win writing repetitive content
Many copywriters find themselves being asked to write on the same topic again and again. John has five tips for how to do that without your writing getting stale.Radix Copycast Episode 24: Doug Kessler talks intelligent content and copywriting
We bring you the lowdown from TFM&A 2015 – plus an exclusive interview with Velocity’s Doug Kessler about intelligent content and its impact on B2B copywriting.
