Podcast 73: our 15-point checklist for reviewing B2B copy
Too often, it’s difficult explaining why some B2B content works, and some doesn’t. But not anymore – our 15-point checklist is an objective way to reviewing B2B writing.
Content and cognitive load: how to craft your copy for the human brain
The human brain only has so much space to concentrate on different ideas – and if you ask it to do too much, it'll probably stop paying attention altogether. So, how do you stop readers tuning out from your content? John explores cognitive load theory, and how you can use it to create brain-friendly copy...Podcast 72: stop telling B2B marketers to be “brave”
B2B content marketers have a lot to deal with. Is it unfair to tell them to be braver too? We ask B2B marketing all-star Maureen Blandford.
Calling aspiring copywriters: we’re looking for two new interns
The Radix Summer Internship is back! After a successful launch last year, we’re once again looking for two writers who are eager to get experience in B2B copywriting.Podcast 71-and-a-half: ABM copywriting… and an apology
Bad news: there’s no new “Good Copy, Bad Copy” this month. The Good news? We have an audio blog on ABM copywriting for you instead.
Webinar: 5 terrifying risks you should definitely take with your B2B content
In the first ever Radix webinar, you'll learn five calculated risks that'll make your B2B content stand out... and some smart ways to get your stakeholders to agree. *This webinar has now ended.*Podcast 71: how to write B2B social media content
Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.
A content marketer’s guide to the B2B Marketing Expo 2019
Two days. Twelve theatres. Hundreds of seminars, masterclasses and exhibitors. If you're a content marketer attending the Expo, where do you even begin? We delve into the listings, so you don't have to.