We discuss the obstacles that prevent good marketers from making good content… and Harry Kapur shares why B2B writers need intellectual rigour.
How quickly will robots replace B2B copywriters? Dr Andrew Bredenkamp of Acrolinx tells us it might be time for writers to make friends with AI.
Bad news: there’s no new “Good Copy, Bad Copy” this month. The Good news? We have an audio blog on ABM copywriting for you instead.
Social media best practice changes annoyingly fast – so we asked expert Kate Stoodley for some guiding principles.
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