The B2B Content Audio Blog #6: how to interview subject matter experts
Give us six minutes, and we’ll give you six weird interview questions to transform your next content piece.
B2B Content Hall of Fame: the motor catalogue that repositioned a brand
B2B product catalogues rarely attract much attention. But Maxon Motor's 508-page behemoth protects the entire brand from bargain-basement competitors, by focusing on one, specific target audience.The B2B Content Audio Blog #4: content for Account-Based Marketing (ABM)
The more personalised your content gets, the better it needs to be… so copywriting for Account-Based Marketing (ABM) is a high-stakes game.
Whatever happened to the content marketing heroes?
David explains why bold, ambitious marketers are essential if we're going to create B2B content that works – and asks what we do when content marketing becomes business as usual.Podcast 59: writing email subject lines, B2B InTech 2018
Steve shares five proven ways to write B2B email subject lines… plus one crazy thought you might have overlooked. David reports from B2B InTech 2018.
Good news for clients: we’re raising our blog writing prices
Our 2018 copywriting price list is out – and our average blog post is getting more expensive. We confidently predict our clients will love it. Here’s why.
9th principle of badass B2B web copy: Patience
In the last in our video series on web copywriting, David explains why you should always write the first things last.
8th principle of badass B2B web copy: Prescience
If you’re writing web copy, you need to be something of a fortune teller. David explains why, with a little “help” from a friend.