Radix Copycast episode 8 – how to get B2B tone of voice right (and how to get it wrong)
Welcome to episode 8 of the Radix Copycast – this time we’re discussing tone of voice in B2B copywriting. What we mean by tone of voice, and what can you do to ensure it’s authentic and consistent, regardless of the…
Radix Copycast episode 6 – South West Digital Marketing Conference 2013 roundup
Welcome to episode 6 of the Radix Copycast – this time we’ve broken out of the studio and are reporting from the Chartered Institute of Marketing: South West Digital Marketing Conference 2013.
Radix Copycast episode 5 – is shorter always better in marketing copy?
In 1953 Watson and Crick published their paper on the structure of DNA – drastically changing our understanding of all organisms. The paper was only 800 words long. Technology copywriting often involves complex subjects and products, but how do you…
Radix Copycast episode 4 – how to create better B2B case studies
They are the ‘bread and butter’ of enterprise technology marketing, with 78% of business to business marketers citing them as the most effective format for generating leads. But if that’s the case, why do so many customer case studies follow…
Storytelling in B2B: more than just beginning – middle – end
There are many ways to tell stories. Find out how to apply story structures to B2B marketing content, from case studies to infographics.Radix Copycast episode 2 – the jargon conundrum and making boring things interesting
In episode 2 of the Radix Copycast, we explore the conundrum that jargon presents to copywriters and how you can make (seemingly) boring things interesting.
