Windows and MS Word productivity hacks for copywriters
You’ve probably read many blogs on improving your writing, but what about ways to make your typing more efficient? George offers you some ultra-handy word-processing productivity tips.
Funnel!: A brief history of the world’s first content marketing strategy game
Back in 2014, one of the Radix team suggested we make a board game about the role of copy in content marketing. So we did. Steve relates the epic tale of how Funnel! was born.
How to rid B2B copy of its cliché addiction
Birds do it. Bees do it. And imaginary peas do it. Probably. We all use clichés as an everyday shorthand. But copywriters must learn to have a little more discipline – or risk having their writing written off.
Five essential copywriting and content marketing podcasts
Podcasts for copywriters and content marketers are growing in popularity. Here are five different shows that Emily enjoys checking in with.
B2B content marketing has a huge problem
The B2B tech content bubble is unsustainable - but it’s not because of “content shock”, shrinking attention spans, or any of the usual suspects, says Fiona.
5 ways to win writing repetitive content
Many copywriters find themselves being asked to write on the same topic again and again. John has five tips for how to do that without your writing getting stale.
Does jargon kill B2B copy – or does it bring it to life?
Marketers are told to rid their copy of jargon, but is that always a good idea? Matt looks at why jargon has an important role in B2B copy – and how you can use it effectively.
How to write an ebook for a B2B audience
Ebooks are a B2B marketing staple – but with so many out there, how do you write one that stands out and gets results? Here are some tips.