Podcast 28: Telling B2B stories, wrestling with emotion and writing for intelligent content
Join us as we revisit some of our previous episodes, including discussions on storytelling and intelligent content in B2B copywriting and marketing.
B2B content marketing has a huge problem
The B2B tech content bubble is unsustainable - but it’s not because of “content shock”, shrinking attention spans, or any of the usual suspects, says Fiona.Podcast 27: Highlights and takeaways from the B2B Marketing Summit
Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.
5 ways to win writing repetitive content
Many copywriters find themselves being asked to write on the same topic again and again. John has five tips for how to do that without your writing getting stale.Podcast 26: Writing for millennials and why it’s not all me, me, me
Millennials/Generation Y are coming into positions of influence within businesses, so what does this mean for people tasked with writing B2B copy?
Radix Copycast Episode 25: Creating truly useful B2B marketing content
An essential part of content marketing is creating content that audiences will find practically useful. We look at how to identify and write useful content.
Does jargon kill B2B copy – or does it bring it to life?
Marketers are told to rid their copy of jargon, but is that always a good idea? Matt looks at why jargon has an important role in B2B copy – and how you can use it effectively.
How to write an ebook for a B2B audience
Ebooks are a B2B marketing staple – but with so many out there, how do you write one that stands out and gets results? Here are some tips.Radix Copycast Episode 24: Doug Kessler talks intelligent content and copywriting
We bring you the lowdown from TFM&A 2015 – plus an exclusive interview with Velocity’s Doug Kessler about intelligent content and its impact on B2B copywriting.