Join us as we revisit some of our previous episodes, including discussions on storytelling and intelligent content in B2B copywriting and marketing.
Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.
Millennials/Generation Y are coming into positions of influence within businesses, so what does this mean for people tasked with writing B2B copy?
An essential part of content marketing is creating content that audiences will find practically useful. We look at how to identify and write useful content.
We bring you the lowdown from TFM&A 2015 – plus an exclusive interview with Velocity’s Doug Kessler about intelligent content and its impact on B2B copywriting.
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