Podcast 26: Writing for millennials and why it’s not all me, me, me
Millennials/Generation Y are coming into positions of influence within businesses, so what does this mean for people tasked with writing B2B copy?
Radix Copycast Episode 25: Creating truly useful B2B marketing content
An essential part of content marketing is creating content that audiences will find practically useful. We look at how to identify and write useful content.
Does jargon kill B2B copy – or does it bring it to life?
Marketers are told to rid their copy of jargon, but is that always a good idea? Matt looks at why jargon has an important role in B2B copy – and how you can use it effectively.
How to write an ebook for a B2B audience
Ebooks are a B2B marketing staple – but with so many out there, how do you write one that stands out and gets results? Here are some tips.Radix Copycast Episode 24: Doug Kessler talks intelligent content and copywriting
We bring you the lowdown from TFM&A 2015 – plus an exclusive interview with Velocity’s Doug Kessler about intelligent content and its impact on B2B copywriting.
Two surprising B2B videos that get it right
Many B2B marketers are still feeling their way in video. Steve looks at two recent examples of video being put to brilliant use by B2B brands.Radix Copycast Episode 23: What “intelligent content” means for B2B copywriters
A radical new style of ultra-personalized content delivery is emerging. We look at what the advent of “intelligent” or “adaptive” content will mean for B2B copywriters.
Poetry in B2B: epic sword of lightning, or really bad idea?
With marketers looking for new formats to engage prospects, it can only be a matter of time before white papers start to be repurposed into poetry. George has one word of advice: don’t.Radix Copycast Episode 22: Five smart strategies to freshen up your B2B content
In this episode, we explore what you can do to ensure your content marketing stays fresh and useful for your audiences.