Podcast 30: How to fire up your writers to create brilliant copy
When content is written with enthusiasm, it’s more likely to get results. So how can marketers inspire their writers to inject more passion into their copy?
Windows and MS Word productivity hacks for copywriters
You’ve probably read many blogs on improving your writing, but what about ways to make your typing more efficient? George offers you some ultra-handy word-processing productivity tips.Podcast 29: How we made an entire board game based on one blog post
Getting your audience to notice you through content marketing can be difficult. So we decided to do something different: we created a board game.
Funnel!: A brief history of the world’s first content marketing strategy game
Back in 2014, one of the Radix team suggested we make a board game about the role of copy in content marketing. So we did. Steve relates the epic tale of how Funnel! was born.
How to rid B2B copy of its cliché addiction
Birds do it. Bees do it. And imaginary peas do it. Probably. We all use clichés as an everyday shorthand. But copywriters must learn to have a little more discipline – or risk having their writing written off.Podcast 28: Telling B2B stories, wrestling with emotion and writing for intelligent content
Join us as we revisit some of our previous episodes, including discussions on storytelling and intelligent content in B2B copywriting and marketing.
Five essential copywriting and content marketing podcasts
Podcasts for copywriters and content marketers are growing in popularity. Here are five different shows that Emily enjoys checking in with.
B2B content marketing has a huge problem
The B2B tech content bubble is unsustainable - but it’s not because of “content shock”, shrinking attention spans, or any of the usual suspects, says Fiona.Podcast 27: Highlights and takeaways from the B2B Marketing Summit
Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.