Podcast 33: The changing face of B2B blogging
Business blogging is changing, but what you can do to make sure you’re making the most of the format?
How to create B2B content that gets media attention
It’s rare for a piece of B2B content to be covered as news, but not completely unknown. Fiona looks at how the right sort of content can generate its own PR.Podcast 31: How to use an editorial board to drive B2B content creation
An editorial board model can help you publish a regular flow of content that’s engaging and relevant for your audience. We look at how it works.
Podcast 29: How we made an entire board game based on one blog post
Getting your audience to notice you through content marketing can be difficult. So we decided to do something different: we created a board game.
Funnel!: A brief history of the world’s first content marketing strategy game
Back in 2014, one of the Radix team suggested we make a board game about the role of copy in content marketing. So we did. Steve relates the epic tale of how Funnel! was born.Podcast 28: Telling B2B stories, wrestling with emotion and writing for intelligent content
Join us as we revisit some of our previous episodes, including discussions on storytelling and intelligent content in B2B copywriting and marketing.
Five essential copywriting and content marketing podcasts
Podcasts for copywriters and content marketers are growing in popularity. Here are five different shows that Emily enjoys checking in with.
B2B content marketing has a huge problem
The B2B tech content bubble is unsustainable - but it’s not because of “content shock”, shrinking attention spans, or any of the usual suspects, says Fiona.Radix Copycast Episode 25: Creating truly useful B2B marketing content
An essential part of content marketing is creating content that audiences will find practically useful. We look at how to identify and write useful content.