There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.
What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.
Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?
Give us six minutes, and we’ll give you six weird interview questions to transform your next content piece.
Learn why the present participle is ruining your B2B marketing headlines, and discover a clearer way to share your message.
The more personalised your content gets, the better it needs to be… so copywriting for Account-Based Marketing (ABM) is a high-stakes game.
There are seven types of B2B copywriter. When and how should you use each one?
The definitive guide to writing a B2B case study. Direct to your ears. In 13 minutes flat.
How do you handle negative feedback on your writing? And what does it take to proof something properly?
Recent changes to search algorithms have rewarded quality. That’s one reason why blog posts are getting longer, better researched, and more expensive.
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