Podcast 31: How to use an editorial board to drive B2B content creation
An editorial board model can help you publish a regular flow of content that’s engaging and relevant for your audience. We look at how it works.
Podcast 30: How to fire up your writers to create brilliant copy
When content is written with enthusiasm, it’s more likely to get results. So how can marketers inspire their writers to inject more passion into their copy?
Podcast 29: How we made an entire board game based on one blog post
Getting your audience to notice you through content marketing can be difficult. So we decided to do something different: we created a board game.
Podcast 28: Telling B2B stories, wrestling with emotion and writing for intelligent content
Join us as we revisit some of our previous episodes, including discussions on storytelling and intelligent content in B2B copywriting and marketing.
Podcast 27: Highlights and takeaways from the B2B Marketing Summit
Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.
Podcast 26: Writing for millennials and why it’s not all me, me, me
Millennials/Generation Y are coming into positions of influence within businesses, so what does this mean for people tasked with writing B2B copy?
Radix Copycast Episode 25: Creating truly useful B2B marketing content
An essential part of content marketing is creating content that audiences will find practically useful. We look at how to identify and write useful content.
Radix Copycast Episode 24: Doug Kessler talks intelligent content and copywriting
We bring you the lowdown from TFM&A 2015 – plus an exclusive interview with Velocity’s Doug Kessler about intelligent content and its impact on B2B copywriting.
Radix Copycast Episode 23: What “intelligent content” means for B2B copywriters
A radical new style of ultra-personalized content delivery is emerging. We look at what the advent of “intelligent” or “adaptive” content will mean for B2B copywriters.